Muru

MOBILE PRODUCT DESIGN
Paramedics know how difficult it can be to find the right information for life-saving care. MURU was designed for military and civilian EMTs.
The Challenge
Muru’s vision is to provide the paramedic with the exact information they need at a moment's notice - no matter the situation, no matter the problem. There are hundreds of different protocol sets in the U.S. with no database as a single source of truth. Paramedics can’t get dynamic, up-to-date information.
The outcome
We designed an application from the ground up to tackle all these issues. We had to be sure it looked professional, operated quickly and was very intuitive to use.
In the modern world of medicine, a clinician knows the best treatment decisions aren’t made in isolation. They pull information from a slew of sources and apply them to the patient and the issue they’re currently presented with. These sources include: treatment standards from the leading national organizations in the specialty, manufacturer recommendations, hospital polices and so on. It takes significant time to comb through all of these sources and create a single, actionable treatment plan. This challenge is especially felt by paramedics as they face a wide range of medical conditions, all time critical and with extremely limited medical personnel.

Paramedics, Physicians and Nurses need a solution. At Muru, we’ve pulled from our own medical experience and have created software that understands how all this data comes together in helping form the treatment plan. We’ve created software for the clinician’s phone that provides them any information they need. Within 15 seconds they go from opening our app to putting their phone back in their pocket. This is important because we know what every clinician knows, the more time you have to focus on your patient, the better the care they receive.
We started the project with a brainstorming session, where we scoped out the first version of the application. We white-boarded key features, a rough draft of the experience map, as well as started to clearly scope out the MVP. From there we had regular check-ins with MURU and worked closely with their dev team in the day-to-day.

Clade helped conduct user interviews and user testing early on with simple prototypes. This was invaluable to help start provide direction for the visual style of the application. We had to adjust from a more consumer friendly style to a more serious looking app to be able to use it in the field. After creating this framework MURU was able to continue to user testing without using Clade as moderators.

We worked with MURU to create concept screens, prototypes, a design system, the alpha app, and now the beta app which is available in select regions. Our goal is to continue to be the design partner for MURU moving forward.
experience map
We created an experience map with all the key screens of the application for the different versions of the application. We wanted to map out what we were aiming to do for beta vs later versions of the app.
An important part of the app was the onboarding. We wanted to make sure that users were set up with their correct credentials and data in order to get the most out of the app. Since all the equations and information provided was dictated by their specific protocol sets.

We also started to think about browsing as an option for navigation after looking at the app holistically.
VISUAL DESIGNS

Some of our other work